Digital Ad Copy

Always-on virtual agents. always up for the task.

Developed the campaign theme and messaging strategy for Twilio AI Agents, a new product helping businesses automate customer service at scale. Copy ran across Meta, LinkedIn, and YouTube paid campaigns, sales decks, and the product landing page (here).

MEta & LinkedIN animated ads

Campaign theme: Every Conversation Counts.
This was to position AI Agents as the tool that makes high-volume customer interactions feel personal.

YouTube Ads

Another version of an animated ad for YouTube.

LinkedIn static ads

Campaign theme: It's how you say it.
This positioned Twilio RCS as the upgrade from SMS that makes brand communications more expressive and memorable. Copy extended from paid social ads through to the product landing page (here).