Brand positioning works on two levels. First, the partnership was a prime opportunity for executive and enterprise engagement, hosted through premium on-site hospitality at one of golf's marquee events.

Second, it was a chance to make the Twilio brand immediately recognizable to an audience that has almost certainly interacted with the technology without knowing it. That text confirming your rideshare is on the way? The SMS tracking your delivery? Probably powered by Twilio.

And it's the same infrastructure behind the PGA Championship, powering how the PGA of America connects with its members and coordinates large-scale events.